Riverina rice farmers are preparing to harvest an estimated 450,000 tonnes of paddy, 10 times more than the 45,000 tonnes harvested last year.
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Rice farmers are expected to enjoy a massive harvest this year, after the last two seasons yielded record lows.
The low harvests in 2019 and 2020 were attributed to a lack of water allocation forcing reduced operations.
However, with increased water allocation this year, rice is set to make a comeback.
SunRice, which processes and markets Riverina-grown rice, highlighted the difference between an increasing demand and a low supply in a presentation to investors last year.
A worrying graph shows an ongoing downturn in rice supply, and it's hoped that this year's crop puts an end to the pattern.
In celebration of this year's harvest, SunRice has released a series of videos showcasing four of the families operating the farms.
SunRice chairman Laurie Arthur said they were proud to showcase the families behind the brand.
"These videos capture what all of our growers bring to SunRice and the Australian rice industry every day - teamwork, resilience, versatility, passion and good humour," he said.
Mr Arthur said that rice was the ideal crop for the Riverina and that this year's expected yield proves that.
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"The fact growers have returned to rice production shows that it is a perfect fit for the farming systems in the Riverina," he said.
"When our growers have improved water availability they can and will increase production."
One of the videos featured Nathan and Emily Hehir of the Finley farm Myola.
The pair met while studying in Orange, before moving back to Nathan's family farm in Finley. Mr Hehir said he grew up around rice farming helping his dad with plenty of tasks.
"You could say it's in my blood," he said.
For Ms Hehir, COVID really showed the importance of Australian grown produce.
"We're growing something for everyone else in the world - that's really heartening," she said. "That's become obvious again this year with COVID, that we are really doing the right thing, growing products and food for people."
Mr Hehir said one of the benefits of farming was the lifestyle.
"It's definitely a good feeling knowing that you're growing a food that's a staple right around the world," says Nathan.