No serious injuries after car with five people inside drives off cliff at Harrietville

Police and other emergency services responded to the single-vehicle accident on the Great Alpine Road about 6.15pm after reports a car had lost control and drove down an embankment.

The five occupants of the vehicle, three adults and two children, were rescued as part of a multi-agency operation.

"A 59-year-old woman was airlifted to (The Alfred) hospital with non-life-threatening injuries," a Victoria police spokesperson said.

"A 34-year-old woman was taken to hospital with non-life-threatening injuries.

"A 35-year-old man and two children were taken to hospital for observation."

Bright SES unit controller Graham Gales said his crew was on scene for around six hours and were among more than 30 emergency services personnel assisting with the rescue.

"We had the high angle rescue team, which comprised members from SES, CFA and FRV (Fire and Rescue Victoria) and we set up a rope down to the scene so people could use it to get down," he said.

"The children were carried out, the father walked out and the mother and the grandmother were brought up on a stretcher."

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